Earlier this year RAMP launched the "Pittsburgh... The Right Choice" media campaign, to promote the value of home-ownership in the Pittsburgh region to consumers, and combat the national real estate news stories of doom and gloom that were being circulated in local news. The Pittsburgh Post-Gazette's advertising executives, David Tomasini and Deb Hansen proactively joined forces with us to design the ads, and donated over $160,000 in print and online ad space scheduled to run through September of this year.
Part of our goal is to bridge new relationships with local news media to echo our message and make a bigger impact. Since January, the campaign has gained traction and grown to include:
- The Tribune Review - Committed to donate ad space as space becomes available in The Tribune Review, Valley News Dispatch, McKeesport Daily News, Valley Independent, and other community newspapers.
- Comcast Spotlight - Donated a 5 minute TV spot on its Comcast Newsmakers show, which airs approximately 50 times in the month of April, reaches 675,000 households and is valued at $37,000.
- The New Pittsburgh Courier – Agreed to run 35 full-color quarter-page ads (1 per week) beginning April 20 and ending December 28, 2011 which is valued at $41,565.30.
Each of these media partners have generously donated ad space and airtime, to show REALTORS® and the community their commitment to home-ownership.
Our newest ad, which highlights our regions most recent accolade, "Pittsburgh's No. 1 in the US" can be seen in newspapers this week.
To visit our consumer landing page which displays all of The Right Choice Ads, click here.
Updated: To download the ads and distribute them in your own marketing efforts, click here.